Think first. Build true.
You already have the leverage. In four weeks you'll build and ship one real thing —
and leave with the judgment to do it again, on your own.
One craft, rarely taught as one
AI multiplies your judgment; it doesn't decide, for you, what's worth making. This is the craft of choosing well and building well.
Product thinking
Tell a real problem from an imagined one. Start with the problem and stay there longer than feels comfortable — the person who understands it best usually wins.
Human–AI loops
You bring intent and taste, AI brings speed and range, and you pass the work back and forth until it's good. Get the loop right and one person does the work of five.
AI-native building
Take an idea and make it real, with AI as your team. You will build something — that isn't a bonus at the end of the course. It is the course.
Building true
True to the problem, to the people who'll live with what you make, and to your own honest sense of whether it's worth making at all. The part that lasts.
A real course with real standards
It asks something of you. That's the only kind of course worth your time — the kind you come out of different from how you walked in.
Become a True AI Product Builder
Product people, engineers, designers, and founders ready to step up
Someone who can go from an idea to a product customers love, using AI as a partner — whether you're building inside a company or building your own.
By the end, you'll be able to
- Take one thing all the way — idea to a product people actually want
- Pick the few AI tools that fit the job, and ignore the rest
- Run the human–AI loop so a little of you goes a long way
- Ship a real, working product — and keep the judgment to do it again
The practical bits
Format
Live cohort
Duration
4 weeks
Cohort 01
Aug 29 – Sep 19, 2026
Pricing is on request — individual seats and group rates. Apply and we'll share the full schedule, format, and price with applicants first.
Taught by Jalaja Padma
An AI Product Builder and AI Adoption Advisor, Jalaja works with enterprises, governments, and professionals across the USA and India on adopting AI that is true to their needs. She previously led product at Amazon Alexa, shipping voice experiences to hundreds of millions of users.
So far, we taught this in pilot sessions. Each one ran with selected, experienced professionals from top corporates and startups, including product managers, engineers, architects, business analysts, and founders. Each person took an idea to a working product with real users, the standard this course holds to. They valued it most for the clarity it brought to their thinking, a steady way of working with AI, and a hands-on path from idea to shipped product. Cohort 01 is the first time we open it online.
Questions, answered
Think first.
Build true.
Cohort 01 runs live from Aug 29 to Sep 19, 2026, over four weeks. So far we taught this in person, in pilot sessions. This is our first time online. Enrolment isn't open yet. Leave your email and you'll be the first to know when it is. No payment.